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Photo du rédacteurFranck Pecastaing

Why Become a Manager Coach in 2024?


The Manager Coach is a Manager who has developed a coaching posture.

He is trained as a professional coach,

he has the know-how and the know-how of a professional UBUNTU Executive Coach!


So why become an Ubuntu Manager Coach in 2024?

In a constantly evolving professional world, where human values and ethics are gaining ground, the concept of Ubuntu , which means "I am because we are" , is increasingly relevant. This African philosophy highlights the importance of community, solidarity, and collective well-being, essential values in the modern managerial context. Becoming an Ubuntu Manager Coach in 2024 means choosing to place people at the heart of your actions, to adopt a holistic approach to leadership, and to guide your teams towards collective intelligence. In this blog, we will explore the many facets of Ubuntu Management, understand why it is crucial to adopt this posture today, and discover how to achieve it.


What is Ubuntu Management?

Ubuntu Management draws its essence from the eponymous African philosophy which values human interconnections, solidarity and empathy. This managerial approach is distinguished by its ability to create a work environment where cooperation and collective well-being take precedence over individual competition. At the heart of Ubuntu management is the belief that the success of the organization is intrinsically linked to the fulfillment and development of each team member. I also call this the efficient organization.


Key principles of Ubuntu Management:

  • Interdependence: Recognize that individual success depends on collective success and vice versa. Development of an organization according to a holomorphic model "The part is in the whole and the whole is in the part"

  • Empathy and Respect: Encourage a culture of mutual respect and understanding of each other's perspectives, through proven processes of sharing representation , and in a posture of Metacommunication .

  • Sharing and Collaboration: Promote a spirit of sharing knowledge, skills and resources, through processes of implementing collective intelligence, co-construction of shared visions , co-development workshops.


Unlike traditional management methods, often focused on results and individual performance, Ubuntu management emphasizes building strong and united teams, capable of overcoming challenges together. This approach is based on the conviction that high-performance teams are the engine of innovation and sustainable performance.


Develop a Coach posture in Ubuntu Management

The role and especially the posture of coach is central in the implementation of Ubuntu management. It’s not just a manager who gives orders and evaluates performance; he is a leader who guides, trains and inspires his team , notably by embodying the values and shared vision of the organization . Coaching in an Ubuntu context aims to develop individual skills with the aim of improving collective performance. It is about creating an environment conducive to continuous learning, autonomy and taking initiative.


Some coaching techniques used in the Ubuntu framework:

  • Third listening: Take the time to listen to the members of the team, understand their needs and their motivations, the first listening being the vertabim of what the person says with their words, then listening to the non-verbal and finally listening emotional. This third listening requires developing emotional intelligence, being in one's prince (one's princess), and finally developing channels of empathy towards the person being listened to.

  • Constructive feedback and strokes: Provide regular and constructive feedback to encourage personal and professional development.

  • Talent development: Identify and cultivate individual talents for the benefit of the team and the organization, always in a logic of co-construction, “I am because we are”!


This coaching posture strengthens everyone's self-esteem, which allows for greater openness , fundamental elements of successful leadership according to Ubuntu principles. They also allow problems to be identified and resolved collaboratively, encouraging everyone's contribution.


Why Become an Ubuntu Coach Manager in 2024?

The rapid evolution of the job market and changes in employee expectations highlight the importance of adopting more inclusive and people-centered management styles. In 2024, becoming an Ubuntu Manager Coach is not just an option; it is a necessity for those who aspire to ethical and effective leadership. Here's why :

1. Meet Employees' New Expectations: Current generations in the job market value work/life balance, meaning at work and personal development. Management that takes these expectations into account by emphasizing the well-being and development of teams is essential to attract and retain talent.

2. Foster a Positive Work Environment: The principles of Ubuntu promote understanding, empathy and mutual support, creating a work environment where employees feel valued and respected. This results in improved job satisfaction and a reduction in the turnover rate.

3. Strengthen Team Cohesion and Collaboration: By encouraging collaboration and valuing everyone's contributions, Ubuntu management strengthens team cohesion. United teams are more innovative, more resilient to challenges and more effective in achieving their goals.

4. Improve Communication: Coaching promotes open and honest communication, allowing conflicts to be resolved constructively and making more informed decisions. Effective communication is the key to success in any professional environment.

5. Manager Personal Development: Adopting an Ubuntu approach allows managers to develop key skills such as active listening, empathy, and servant leadership. These skills are essential not only in managing teams but also in developing strong professional relationships.

6. Ethical and Responsible Leadership: Finally, becoming an Ubuntu Manager Coach in 2024 means committing to ethical and responsible leadership. This demonstrates a desire to contribute to a future where businesses thrive in harmony with their employees and their communities.


How to Become an Ubuntu Manager Coach?

Becoming an Ubuntu Manager Coach requires a commitment to learning and integrating new practices into your management style. You can become a Mananger Coach Ubuntu in 2024 by investing in your training or the training of your employees.


We offer UBUNTU training for managers and entrepreneurs. First professional coaching training created in French-speaking sub-Saharan Africa designed for entrepreneurs, senior executives and their teams.

It addresses three dimensions, individual coaching , team coaching , organizational coaching .


During the training, learners will develop their interpersonal skills through work on themselves, and will learn to develop collective intelligence , UBUNTU , I am because we are” It is a transformational training , during which learners will truly change paradigm and develop UBUNTU (positive values in human beings).


The UBUNTU pedagogy is enriched and integrates new theories proven in the field. It is the first professional coaching training in the French-speaking world to integrate concepts from the United States, Europe, Asia and sub-Saharan Africa.


Become an Ubuntu Manager Coach in 2024 and join our Executive Coach Ubuntu network. As of March 2024, we have 55 certified Executive Coaches. We are at the beginning of a great story, join us and write history with us !


Adopting the posture of Manager Coach Ubuntu in 2024 is more than a managerial trend; it is a necessity in the face of contemporary challenges in the professional world. This represents a unique opportunity to strengthen teams, improve performance, and contribute to a more ethical and humane work environment. By embracing the principles of Ubuntu, you commit not only to the development of your team but also to your personal growth as a leader. The journey to Ubuntu management is both demanding and rewarding, but the rewards for you, your teams, and your organization will be well worth it.



Your servant Franck Pecastaing “I am because we are” UBUNTU!



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